I watched the film No Logo & didn't look up the book . And while the film did point out the 'Everywhere is America but with quirks'; On the other hand, it really focused on young Westerners catching a clue as the hope of the future. Which was enough for me not to put the book on my long non-fiction 'to read' list.
The next generation of white people becoming more aware or independent is NOT salvation, as far as I'm concerned.
Another tip off for me, though I suppose more subconscious than conscious, originally, was how it showed an Incorporated/Brand Franchise town as brandless/no logo nirvana; one of Disney's planned town communities where (other)brands are not allowed. The film did not seem to realize that while it was saying faithful following of a brand could lead to such a place where lack of brands equals a higher status, it was showing that such lack of brand status would be impossible for non westernized, non whites - wherein brand prominence has become subsidy.
It had no clue, for example of a possibility of "India; Brought To You By Monsanto."
The major concern seemed to be about how Brands have infiltrated, and influenced American, perhaps specifically USian culture with a nod towards 'those quaint folk over there'.
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Meanwhile, I am still trying to process & finish Jean Killbourne's 'Can’t Buy My Love', which is now on my to-buy list, since it's super saturated 'Killing Us Softly (the film').
If you come across anything where Killbourne's showing her ass, I'd appreciate a link of awareness. Since so far, I've been impressed in the film & what I've read of the book, where Killbourne admits she's focusing on White Westernized Women, and that it's a narrow focus, but for her, a barely manageable sampling and yet she has pointed out in places where messages are doubly or triply messed up for excluding non-whites/holding up western white expectations of beauty, body size, culture, etc.
no subject
The next generation of white people becoming more aware or independent is NOT salvation, as far as I'm concerned.
Another tip off for me, though I suppose more subconscious than conscious, originally, was how it showed an Incorporated/Brand Franchise town as brandless/no logo nirvana; one of Disney's planned town communities where (other)brands are not allowed. The film did not seem to realize that while it was saying faithful following of a brand could lead to such a place where lack of brands equals a higher status, it was showing that such lack of brand status would be impossible for non westernized, non whites - wherein brand prominence has become subsidy.
It had no clue, for example of a possibility of "India; Brought To You By Monsanto."
The major concern seemed to be about how Brands have infiltrated, and influenced American, perhaps specifically USian culture with a nod towards 'those quaint folk over there'.
================
Meanwhile, I am still trying to process & finish Jean Killbourne's 'Can’t Buy My Love', which is now on my to-buy list, since it's super saturated 'Killing Us Softly (the film').
If you come across anything where Killbourne's showing her ass, I'd appreciate a link of awareness. Since so far, I've been impressed in the film & what I've read of the book, where Killbourne admits she's focusing on White Westernized Women, and that it's a narrow focus, but for her, a barely manageable sampling and yet she has pointed out in places where messages are doubly or triply messed up for excluding non-whites/holding up western white expectations of beauty, body size, culture, etc.